Thinking up a good company name is tricky. You could go down the Consignia or Syntegra route. Or you could choose a cool 18th century mathematician.
You'll find more information about Jean d'Alembert in the History of Mathematics pages at the University of Saint Andrews - I would highly recommend browsing this site. And of course you'll find more on Wikipedia .
On top of all that, he looks like the sort of bloke you could have a beer and an interesting chat with. Take a look at this picture.